Pound For Pound Challenge

For every pound you pledge to lose this summer, General Mills will donate 14¢ to Feeding America™ - enough to provide one pound of groceries to a local food bank. $140,000 maximum donation. $28,000 guaranteed minimum donation.

Mail in Pound For Pound Seals from millions of General Mills packages. For every seal received by 12/31/09, General Mills will donate 10¢ to Feeding America™ up to a maximum donation of $275,000

You can donate directly to Feeding America, a network of more than 200 member food banks. As the nation’s leading charitable hunger-relief organization, Feeding America serves all 50 states, the District of Columbia and Puerto Rico.

Do not participate if you’re pregnant or if weight loss is not appropriate for you. Always contact your doctor before starting any weight loss program. Even if some weight loss is appropriate for you, please do not engage in excessive weight loss. The maximum number of pounds that can be pledged and ultimately counted toward the Last Chance Pound For Pound Challenge donation is capped at fifty pounds per person. Again, make sure your doctor agrees with your weight loss plan.
Frequently Asked Questions *Source: USDA Household Food Security in the United States Study - 2006

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